Everyone’s trying to make ends meet in this economy and independent artists are no different. In fact, the term ‘starving artist’ seems to be more and more of a reality some days. When even big name artists are having a tough time bringing revenue in, times can be rough on smaller indie acts and you may have to look at other ways to bring in some cash. One way to increase your cash flow (and gain exposure) is by licensing your music to film and television.
When it comes to licensing, there are plenty of opportunities. Movies, commercials and video games are just some of the outlets looking for quality music, and while there are of course plenty of low budget projects, there are opportunities for healthy payments both up front and residual.
There’s just one catch – not every song is licensable. Here are a few do’s and don’ts to abide by when pitching yourself to music supervisors and licensing catalogues.